Here is a little something-something to show for the last 12 years behind a computer...
ALIA Music 2011
Role: Art director
Medium: Print, Online, Environmental, Event
Size: 700+ people
Frequency: Annually
The Australia Liquor Industry Awards (ALIA) recognise the best performing brands and retailers in the liquor industry.
After lengthy discussions about music copyright and trying to agree on one specific genre, the generic term 'music' was the
decided theme for the 2011 ALIAs.
The obvious common thread that all types of music has, be it theatre, musical, rap, rock or top 40 is musical notation, or the way
music is written. So I took to illustrating musical notation with the varied musical genres so as not to target one particular genre.
Promotional material included drink vouchers, menu cards, invites, event brochures,
full page adverts in supporting publications, animated advertising on supporting websites along with
website design and environmental signage for the event.
Fonts: Hand drawn, Futura
