Here is a little something-something to show for the last 12 years behind a computer...
ALIA Carnival 2011
Role: Art Director
Medium: Print, Online, Environmental, Event
Size: 700+ people
Frequency: Annually
The Australia Liquor Industry Awards (ALIA) recognise the best performing brands and retailers in the liquor industry.
Each year in February, the initial ALIA meetings and briefings would begin which eventually culminates in a party in mid October
that would celebrate the liquor industry.
From team brain-storming sessions, the theme would be decided and then the fun would begin.
I was responsible for the creative direction of the yearly themed ALIA brand combined with the all important advertisers.
'Make the logo bigger' seemed to be a consistent catch-cry every year.
Promotional material included drink vouchers, menu cards, invites, event brochures,
full page adverts in supporting publications, animated advertising on supporting websites along with
website design and environmental signage for the event.
Fonts: Gotham, Rosewood, Emmascript
