Here is a little something-something to show for the last 12 years behind a computer...
Advertorials
Role: Art director
Medium: Print
Advertising is what drives publications, be it industry or consumer based magazines. Part of
sales 'value-add' is the 'advertorial' aspect of advertising. This is where a product or service is endorsed
by the magazine and designed to look like it is part of the magazine as opposed to appearing as an advertisement.
For each issue of Bars & Clubs, numerous advertorials would appear alongside the advertisements. I was responsible
for the art direction and design of all the advertorials. This included liaising
with clients, taking briefs and directing photo shoots on behalf of the client and their brand.
